Big Daddy rally boosts image
18 Jun 2007 | by Irene Chang
as a posthumous write-in candidate. The effort was designed to mimic a real political campaign ...
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Sierra Club pushes for Home Depot to pull ads
02 Aug 2007 | by Aarti Shah
campaigns are designed to communicate with our audiences in the most effective way possible. However ...
All about chemistry
27 Nov 2006 | by Michael Bush
, what you do and say matters to a lot of people." Human Element is designed to help people grasp ...
Marketing cannot cover up for company shortcomings
30 Aug 2006 | by Keith O'Brien
An interior designer would find it perverse if you invited him or her to your house for a...'s opinion of your brand. Ugly babies need a whole lot of love, not just some designer clothing. Ignoring ...
PR is evolving into an ad strategy
31 Jul 2006 | by Robert Wheatley
process of mixing words, design and moviemaking - the happy intersection of art plus science ...
2006 Agency Excellence Survey: Cohn & Wolfe
24 Jul 2006
was designed by Millward Brown, with analysis done by a Millward Brown analyst. ...
Effort boosts Ripken World Series' national visibility
10 Jul 2006 | by Michael Bush
." Warschawski created a media relations campaign designed to change Ripken's image and generate national ...
Fake ad site reveals sorry state of satire
05 Jul 2006 | by Hamilton Nolan
A bored design student in the Netherlands set up a Web site, instoresnow.nl , purporting to be that of a new ad agency. Among his visionary offerings: ads placed in churches, off the shore of beaches, on animals at a zoo, and on the bodies of Dutch hookers. Needless to say, many took such creative ...
'Entourage' taps into social network for series premiere
06 Jun 2006 | by Keith O'Brien
is not designed merely to provide fans with an ephemeral brush with celebrity, Schafer said, as MySpace ...
DDB debuts BIG practice
25 May 2006 | by Randi Schmelzer
designed to augment brand-building efforts for corporate clients with its cause-marketing expertise.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
