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BrandMAX speaker preview: Kassan looks at the future of media and technology

't you want to have an advertiser or a marketer's view as you are designing the device? As those ...

Media Week Essay - Airport Media

to the opportunities offered by digital and static media and are starting to design sites into the fabric

Young People - Creative solutions beat the crunch

for Fairy that involved a series of task-based advertorials designed to engage parents and their children in activities, as well as a Fiat-branded reversible booklet designed to amuse children on car journeys ...

Young People - How to make friends and influence young people

networks and virtual worlds designed for and inhabited by younger consumers (see page 16). "You can ...

Global in new Heart brand campaign

Nine stations are involved in phase one of the roll-out, to be completed on 5 January, including SGR Colchester and Ipswich, Horizon FM, Chiltern FM Bedford and Dunstable, Hereward FM, Radio Broadland, Q103 and Northants 96. The TV ad has been designed to announce Heart in regions not yet exposed ...

Thinkbox awards judges revealed

The awards, to be held next May in conjunction with Media Week and Campaign, are designed to recognise and celebrate the most effective and creative uses of TV. The judges - chaired by Tess Alps, Thinkbox chief executive - are drawn from the advertiser, broadcaster, creative and media agency ...

Country Homes & Interiors magazine undergoes makeover

New features in next week's December issue will include an emphasis on more contemporary houses, a revamped logo, new fonts and larger photographs. Further changes include extra pages dedicated to decorating, shopping, food and lifestyle and more pet pages. The magazine last had a design overhaul in 2006 ...

Ebiquity boosts its senior team

The appointments are the company s first major hires since its official launch on 11 September, and are designed to move Ebiquity closer to its goal of becoming the pre-eminent voice in media and marketing effectiveness in the digital age. Chris Hanage, a former mobile industry executive at Player X and Infospace ...

New York Times weekly supplement undergoes redesign

The supplement, currently distributed inside 31 newspapers across 28 countries, is undergoing the overhaul as it celebrates its fifth birthday. The revamp will feature a more streamlined design and new typography, along with a new leader article called Lens, which aims to provide a succinct analysis ...

Planet Media - A speed-read guide to the major developments of the week

new design as it looks to woo new readers and reverse declining circulations. The overhaul includes ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.