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LG Mobile launches One Direction competition on Twitter

our sponsorship of the LG Arena." The campaign website was designed and built by the Invention team ...

Think BR: Innovating in service markets

the aisles of the aircraft wearing custom-designed usherette trays, serving passengers with choc ices ... branches - which it calls stores - are designed to resemble retail stores: dog biscuits and a 'magic change ...

Burberry boosts digital approach with interactive campaign

. He believes the company is now "as much a media-content company as a design company". Recent digital ...

MTV

and young designer, Frank Olinsky. Among many sketches came a bold sans serif 'M'. The dimensional sides ... Through MTV's formative decade, its logo acted as a canvas for the whims of generations of designers, as it was constantly reinterpreted and played with. Unlikely to win a typographic beauty contest, the design instead ...

BA harnesses Facebook to help Brits home for Olympics

on one of its Boeing 747s. They were designed as part of a 'Blue Peter' contest by 11-year old Katherine ...

Are you suffering from a digital eating disorder?

to the masses, consumers expect more from brands, which must not fall behind their consumers in terms of design ...

Trading places: this week's people moves

marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

proprietary 'customer journey tool' that is designed to integrate all decision-points and 'the relative ... marketing. The software is designed to help Kraft marketers, in any role, to 'help us make a joined up ...

Tesco gives ready meals multimillion-pound revamp

an elephant design in classic purple for the Indian curry range. Tesco's new ready meals will launch with a ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

that Microsoft's competitors are cooler and more agile. CV Online design and development, rising ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.