Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ...
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Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
. He believes the company is now "as much a media-content company as a design company". Recent digital ...
Chevrolet Volt sponsors AskMen Innovation Awards
08 May 2012 | by Nick Batten
is an ideal one for the Volt. The car is designed to appeal to individuals who value style, technology ...
Sector Insight: Childrenswear
02 May 2012 | by Jane Bainbridge
. Designer brands. Still a small area but more luxury brands have extended into childrenswear with labels ...
VIDEO: Launch of the M&S 'Shwopping' campaign
27 Apr 2012 | by Matthew Chapman and Georgina Brazier
brightcove.createExperiences(); The campaign will be spearheaded by a television spot starring Lumley and is designed to change consumer's behaviour and encourage customers to recycle unwanted clothing. At the event in East London, Sharp told ...
M&S launches recycling initiative fronted by Joanna Lumley
26 Apr 2012 | by John Reynolds
Lumley, which is designed to encourage customers to recycle unwanted clothing.
Brand Barometer: Social media performance of Converse
20 Apr 2012 | by Gemma Charles
December Converse asked its 20m Facebook fans to design and sell trainers via social media. The 'Made by' app gave fans a free pair if they sell five of their own design. January A record number of comments were posted on the brand's Facebook page. Its Chinese New Year collection ...
Adidas invites Brits to 'take the stage' in biggest-ever UK campaign
10 Apr 2012 | by Alex Brownsell
". He said: "Our new 'Take The Stage' campaign is designed to showcase London, but also the talent ...
Tech: Nike rediscovers its leadership position with FuelBands
23 Mar 2012 | by John V Willshere
to fuse product and marketing for years. For instance, NIKEiD, a platform that enables users to design ...
Canterbury replaces Nike as England rugby kit provider
02 Mar 2012 | by Alex Brownsell
September. However, the design of the new shirt is yet to be unveiled. The brand has previously made ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
