to remove filtersSamsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
designed to show how technology can help people participate in the Olympic Games as never before ...
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Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden
VW drives fans to Facebook game for 3rd gen Beetle push
02 Apr 2012 | by Matthew Chapman
Cenijn, interaction designer for Tribal DDB Amsterdam, said: "This game is a real experience ...
REN 'clean skin' by Dare
22 Feb 2012
The film, by Dare, contains nudity and sex scenes, and was designed to have viral effect. The brief was to "get people to start seeing REN as a contender in the skincare market". The work, which was filmed ?in Sweden, was created by Danny Brooke-Taylor and directed by Vince Squibb through Gorgeous. ...
Jean Paul Gaultier 'French kiss' by Isobar
15 Feb 2012
On the designer s website, each perfume, including Le Male for men and Classique for women, has its own type of kiss. The user can choose their type and send someone a kiss via Facebook Connect. It was written by Pierre Duquesnoy and art directed by Laurent Nuyen and Kevin Ulv . ...
WDC Helsinki 'Kauko' by Hasan & Partners
13 Feb 2012
is part of a wider campaign to celebrate Finland s capital city, as the "World Design Capital 2012", and draw attention to the concept and importance of "design" within everyday environments. The caf ...
Durex 'how in-sync are you?' by Euro RSCG London
19 Jan 2012
The campaign launches its latest product, Performax Intense, a condom designed to help couples be more in-sync during sex. The 50-second work will break on YouTube on 1 February, showcasing its "in-sync" properties by drawing on the insight at the heart of the campaign of "slowing him down and speeding her up ...
Tourism Ireland 'jump into Ireland' by Publicis London
10 Jan 2012
into Ireland", is designed to "convey a sense of playfulness". ...
Quit 'look younger, longer' by Iris
14 Nov 2011
The film is designed to make teenagers think twice about smoking by dramatising its physical effects, highlighting that smoking can age smokers by up to 19 years. The ad will be screened at Picturehouse Cinemas across the country from 25 November for six weeks before the film 50/50 , a black comedy ...
Halfords 'Christmas bikes' by DLKW Lowe
02 Nov 2011
The festive spot in the "that's helpful, that's Halfords" campaign is designed to encourage parents
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
