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Transport for London 'app' by R/GA London and New York

The app is designed to encourage people to walk and cycle more in the capital by rewarding this behaviour with exclusive offers and discounts from Recyclebank partners including Marks Spencer, Planet Organic and Champneys. The app is supported by Transport for London. ...

VW Beetle 'hitchhike with a like' by Tribal DDB Amsterdam

In the game, there are 64 characters driving 64 uniquely designed Beetles. Each of the 265 rides bring surprising stories and outcomes, and there are opportunities to earn extra points, unlock prizes and discover originally composed music tracks. ...

Greater London Authority 'gigs' by St Luke's

St Luke s launched the campaign with posters on the London Underground, as well as press and digital ads. The work was created by Al Young, Julian Vizard, Ed Redgrave and David Wigglesworth. It is designed to drive traffic to www.molpresents.com , an online hub developed by EHS 4D. ...

Fabergé 'the big egg hunt' by Fallon

Giant eggs designed by the likes of Vivienne Westwood and the Chapman Brothers are being placed all...Fallon has developed the online hunt and its design arm, Made in Fallon, has created the identity for the campaign across print, web, social, mobile and merchandising. Matt Groves and Katie Bradford created the work, with digital design by Pete Lewis, Ginny Pickles and David Mead. ...

Jean Paul Gaultier 'French kiss' by Isobar

On the designer s website, each perfume, including Le Male for men and Classique for women, has its own type of kiss. The user can choose their type and send someone a kiss via Facebook Connect. It was written by Pierre Duquesnoy and art directed by Laurent Nuyen and Kevin Ulv . ...

The Run To Global 'the run to Monaco' by WCRS

The rally will take place between 23rd and 27th May and will be led by two recent Formula 1 World Champions leaving from Hampton Court Palace. It culminates in the arrival at the 2012 Monaco Grand Prix. WCRS have designed a campaign of four print and digital executions inspired by classic rally and travel ...

Cheryl Cole launches debut shoe collection

Cheryl Cole has unveiled her first foray into fashion designing with the launch of a shoe...engaged at every stage of the design process, even creating names for individual styles. And she ...

Drinkaware 'good times' by OgilvyOne

The app for the charity Drinkaware is part of a campaign to challenge the social acceptability of drunkenness among young adults. The app has been designed as a social media "scrapbook" for users to record their "good times". They can also can link to Facebook to share their photos and messages. The campaign ...

Department for Communities and Local Government 'fire kills' by RKCR/Y&R

worked on the sound design on the video. ...

Pretty Polly 'pow' by BMB

The campaign, which promotes designs by Henry Holland's fashion label House of Holland for the Pretty Polly collection, sees a return to outdoor for the brand. It will run for six months in fashion press and on big billboards across the country. There will also be online elements to this campaign ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.