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Think BR: Consumers are ready for an open dialogue about online advertising and privacy

and brands must also follow through on this. We need a privacy by design approach that will empower people ...

Youth and social media

research needs to be designed with all of this in mind. We are competing for the time of those who have ... design skills need to be up to this challenge with clean, clear and succinct survey tools. Always ... and clean: Research needs to be simple yet well designed to ensure that we keep attention ...

Think BR: How can brands harness the power of NFC?

of designers and developers to come together to develop innovative new concepts using NFC. After a ...

Think BR: Using independent brand advocates

clever design to deliver the right message and it can be expensive to create and run, but ad campaigns ...

Think BR: For brands, little and often will win out on Facebook

start, but it gives an insight into what lies behind Facebook s social by design mantra ...

What to expect from SXSW Interactive 2012

is designed to give plenty of insights and takeaways which they can incorporate into their future marketing ...

Think BR: Time for brands to move beyond the standard advergame approach

in casual game design, advergames remain generally poorly executed, developed by agencies with a ... things. First, they need to be well designed. They need to be great games that focus on fun ... brand, players are far more likely to engage with that brand. One of the tools game designers can ...

Think BR: Pinterest - social bookmarking for brands

consumers through designing creative and must-have visuals to drive interest and sales. To generate ...

Think BR: 2012 will be a creative year for online video

content and follow the channels that they love. Anyone who has played with the fresh new design ...

Think BR: Luxury brands and the social media dilemma

, writes Jane Simmonds, managing partner of Conran Design Group...., with no fewer than 40 designers at New York Fashion Week streaming live videos of their shows online ... shirt, rate other users styles, and purchase their customised designs. Engagement and improved ... the threshold. Jane Simmonds, managing partner of Conran Design Group and founder member of Havas Design+ ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.