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Branson to join in Virgin Trains zombie game

The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic. Users simply enter their postcode at www.dontgozombie.com and Google Street View transports them ...

Digital Work: From brief to browser

for Monopoly fans to design their own building using Google SketchUp. A social media initiative was launched ... for the top three submitted building designs to be included in the final game. Monopoly City Streets ...

Google watch - Google quits China and buys UK's Plink

in just under four weeks. The deal is clearly designed to beef up Google's talent in the emerging visual ...

Digital Report: Keep your affiliates onside

and email newsletter designs. For review sites, which account for a big proportion of affiliates ...

Andrew Walmsley on Digital: Timing is everything

from the company visited the US in the 50s, was intended to 'design out' overburden and inconsistency ...

Andrew Walmsley on Digital: Best behaviour

site, we can elect to display creative designed to reactivate that purchase. If they have made a ...

Andrew Walmsley on Digital: You get what you pay for

of these are good businesses, providing a service designed to appeal to a viable market segment. This is a big ...

Andrew Walmsley on Digital: Free your data

areas. But it also empowers road-safety groups, traffic planners and street designers by making what ...

The Work

designer Tinker Hatfield, who, inspired by the 'inside out' architecture of the Pompidou Centre in Paris ... . In an effort to reflect the original AirMax1 design inspiration, Nike asked agency partner AKQA to devise a ... -phase promotional plan designed to ignite word of mouth, achieve mass-market reach and sustain long-term interest ...

Masterclass: Advergames

, and the most popular design among them was downloaded by almost 7,000 people. As for whether the game ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.