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Out-of-town retailers and betting brands escape Portas clampdown

further, offering a 'Portas-Plus' deal, with a range of measures designed to help local people turn ...

Marc Pritchard interview: How P&G 'cracked' social ROI

later we added the other functions that associated with marketing market research, design as well ... advertising, digital, PR and design and in-store and organised the same way so they could be integrated ... to have skills in social, skills in search, skills in consumer understanding, design, advertising ...

Unilever rolls out 'Flush of Fortune' game for Domestos brand

. The game was conceived by Dom Moira and Kieron Roe, with design by James Huse and Joe Burke and production ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

and technology suppliers appear to have relatively few concerns that the social network might have designs ...

Digital killed the marketing star

marketing capability , without doubling the head count.' Properly designed McDonald says that P G ... on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient ...

REN 'clean skin' by Dare

The film, by Dare, contains nudity and sex scenes, and was designed to have viral effect. The brief was to "get people to start seeing REN as a contender in the skincare market". The work, which was filmed ?in Sweden, was created by Danny Brooke-Taylor and directed by Vince Squibb through Gorgeous. ...

Weighing up Twitter's branded adventure

complete experience, with pinned tweets and improved designs. Daryl Fielding, vice ... of design. In fact, it has been more generous in the branding sense than Facebook ...

Jean Paul Gaultier 'French kiss' by Isobar

On the designer s website, each perfume, including Le Male for men and Classique for women, has its own type of kiss. The user can choose their type and send someone a kiss via Facebook Connect. It was written by Pierre Duquesnoy and art directed by Laurent Nuyen and Kevin Ulv . ...

Review of the Year: Top 10 marketing moments of 2011

No country does pomp and ceremony quite like Britain. As Kate Middleton unveiled her intricately designed ... , senior marketers Keith Weed and Marc Mathieu outlined its 10-year plan, designed to 'enable marketers ...

Sales agencies stake a claim to digital prize

is that they are all about messaging. Sales promotional skills lie in designing competitions, asking what would ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.