to remove filtersPeugeot targets younger drivers with YouTube push
16 Apr 2012 | by Alex Brownsell
interior design of the vehicle, which is deceptively spacious." The Peugeot 208 goes on sale in the UK ...
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Toyota launches YouTube car configurator
17 Apr 2012 | by Emma Powell
The video-based car configurator , which Saatchi Saatchi claims is the only one of its kind, is aimed at a new generation of digitally active customers preparing to buy their first car. It has been designed to tap into the "social shopping" habits of the Prius C's core demographic of city dwelling ...
VW drives fans to Facebook game for 3rd gen Beetle push
02 Apr 2012 | by Matthew Chapman
Cenijn, interaction designer for Tribal DDB Amsterdam, said: "This game is a real experience ...
VW Beetle 'hitchhike with a like' by Tribal DDB Amsterdam
30 Mar 2012
In the game, there are 64 characters driving 64 uniquely designed Beetles. Each of the 265 rides bring surprising stories and outcomes, and there are opportunities to earn extra points, unlock prizes and discover originally composed music tracks. ...
Campaign Viral Chart: Sex, sex and sex in top three positions
02 Mar 2012 | by Ben Hall
4. Nokia 'the next breakthrough in photography' by Design Studio 8,506 shares this week All ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
-and-coming fashion designers. 2 - Failing to use media in the right way Brands can be guilty of losing sight ... for itself through advertising, but adds: 'It is not designed to make a sale; it is not just a fancy form ...
The Run To Global 'the run to Monaco' by WCRS
15 Feb 2012
The rally will take place between 23rd and 27th May and will be led by two recent Formula 1 World Champions leaving from Hampton Court Palace. It culminates in the arrival at the 2012 Monaco Grand Prix. WCRS have designed a campaign of four print and digital executions inspired by classic rally and travel ...
Honda backs Civic with £28m 'inspiration' campaign
24 Jan 2012 | by Alex Brownsell
: "The campaign has been designed to look upon the unknown with optimism. The film looks fresh and new ...
Sales agencies stake a claim to digital prize
02 Dec 2011 | by David Benady
is that they are all about messaging. Sales promotional skills lie in designing competitions, asking what would ...
Honda bikes hires Tinchy Stryder to target teens
08 Nov 2011 | by Matthew Chapman
Fireblade model through a film featuring interviews with Honda race team riders, mechanics and designers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
