Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
of an integrated campaign designed to help the classic brand resonate with younger teenagers.
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Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
their status, the greater access they get to more content and givaways, such as designer handbags. The app ...
Diet Coke partners with IPC to boost fashion strategy
23 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
designer Jean Paul Gaultier as its campaign creative director for 2012. Zoe Howorth, market activation ... in partnership with IPC, designed to excite and reward our key Diet Coke audience of style loving girls ...
McCain's to give away £100,000 in 'Lucky Spuds' promotion
16 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
through Facebook. It has been designed to encourage users to share the game with friends and drive repeat ...
Coca-Cola launches on-pack Olympic ticket promotion
07 Mar 2012 | by Ed Owen
The prize draw gives the public the chance to win the tickets to 35 different Olympic and Paralympic events, as well as VIP packages, every 2,012 seconds (33 minutes). Prospective winners must enter a special code at www.cokezone.co.uk or text to 88555. Pack designs were developed by BD Netowrk ...
This week's Marketing cover: Illustrating the Facebook Direct Deals story
07 Mar 2012
Work Club chief executive Martin Brooks, creative partner Ben Mooge and designer Dan Scott talk us...Click on the image to enlarge. We asked Work Club, Marketing's Digital Agency of the Year 2011, to design a cover to highlight the continued commercialisation of Facebook. "Behind Facebook's imminent $100bn IPO is the spiralling cost of supporting a billion users," says Martin Brooks ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
and technology suppliers appear to have relatively few concerns that the social network might have designs ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
marketing capability , without doubling the head count.' Properly designed McDonald says that P G ... on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
-and-coming fashion designers. 2 - Failing to use media in the right way Brands can be guilty of losing sight ... for itself through advertising, but adds: 'It is not designed to make a sale; it is not just a fancy form ...
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
complete experience, with pinned tweets and improved designs. Daryl Fielding, vice ... of design. In fact, it has been more generous in the branding sense than Facebook ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
