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PR: searching for effective measurement

designed the product to be used by couples in established relationships. Subsequent press coverage picked ...

COI to form roster of regional agencies

The Regional Integrated Agencies framework will include agencies capable of providing five core services: advertising, direct marketing, design/branding, digital and PR. This will allow COI's regional client account team greater flexibility when providing creative services across the UK. It will also ...

Brands fight bloggers with 'fact' websites

the state of its business, this week came out fighting with the launch of a website designed to make a

Branding brief: Parcelforce Worldwide to launch campaign

more businesses to set up accounts with the delivery service. The marketing material will use designs

Branding brief: St Patrick's Day stamp sheet released

Royal Mail has released a limited-edition miniature stamp sheet to mark St Patrick's Day. Designed

Conference Preview: Getting down to business

, even though 'the immediate benefits are not always clear'. Design, meanwhile, is a fundamental part ... -shots are less about pure design and more about having a compelling offer that's relevant to the customer,' says ...

Branding brief: Royal Mail marks birth of Ian Fleming

stamp designs, featuring cover art from the most famous of his popular spy novels. The stamps, which

Agency of the Year 2007: Customer Publishing Agency of the Year - Redwood

, direct and design, have been competing to grab a share of the expanding digital content market. Redwood ... by its investment in digital training for all editorial, design and account director staff. The judges ...

PR: Rapid response

designed by Edelman. Golley Slater director of social media Stephen Fitzpatrick argues that no one yet ...

Post Office kills off ants in shift to celebrity ads

The ads, which are the first work from the Post Office's new agency Mother, will form part of a multimillion-pound campaign designed to promote the role of the Post Office in the community, as well as its portfolio of services, such as foreign exchange. The activity was overseen by Post Office marketing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.