Sport: Yacht race sails into the mainstream
16 Feb 2012 | by John Owens
+K designed a multi-market network approach for the event, providing the travelling comms team with proactive ...
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Hit or Miss? British Airways launches airplane-themed pop-up restaurant
05 Apr 2012
Developed by Cake, the restaurant is part of the carrier's 'Great Britons' campaign, which has also seen BA create dove-themed Olympic planes. Under the campaign, hundreds of free flights were offered to promote British talent in fields such as art and design and sport. How I see ...
Brand Republic: a change is gonna come
15 Jun 2010 | by Rich Sutcliffe
to the design, usability and functionality of the site....Having asked you what you wanted from Brand Republic, we've been working since the start of the year on a relatively simple brief: more news, more research, more comment, more jobs, and all of it quicker and easier to find. In the new design and structure of the website we've tried to highlight ...
Eurostar cancels marketing activity and prepares 2010 rethink
21 Dec 2009 | by Daniel Farey-Jones
's Twitter feed and Facebook page were designed to reinforce its 'Little break, big difference' marketing ...
PR: searching for effective measurement
28 Jul 2009 | by Claire Murphy
designed the product to be used by couples in established relationships. Subsequent press coverage picked ...
Aer Lingus recruits 999 nudes for fare publicity stunt
16 Mar 2009 | by Staff
The airline's PR agency Golley Slater recruited the members of the public using a social media campaign, including Facebook and Twitter, and the offer of two free return flights to one of the destinations. The stunt was designed to grab media attention for the brand's move into the cheap flights arena ...
The Work: New Campaigns - UK
05 Dec 2008
director: Tim Milne Planner: Matter Media Designer/photographer: Matter Media Exposure: 30,000 opt ...
The Work: New campaigns - UK
29 Aug 2008
Planner: Martin Baillie Media agency: Vizeum Media planner: Gemma Tiley Designers: Ian Byrne, Cherry ...
The Work: New Campaigns - UK
04 Jul 2008
elements, is designed to inform parents about the improved quality and provenance of its ingredients ... /s Director: Ruth Ibbotson Designer: Ruth Ibbotson Exposure: Wedisodes, websites, online advertising, blogs ... Creative agency: Lida Writer: Dan Wright Art director: Ali Alexander Planner: Matthew Heath Designer ...
The Work: New campaigns - UK
15 Feb 2008
landscape. The ad ends with the strapline: Live it. Visit Scotland. KIA - DESIGNED TO CHANGE YOUR MIND CREDITS: Project: Designed to change your mind Client: Simon Hetherington ... the brand design credentials Creative agency: Mustoes Writers/art directors: Ben Friend, Simon ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
