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Consumer: Innovative design puts university inspotlight

the university's annual Design Show. As part of their final year submissions, students must create a design ... centre of excellence for design, offering a quality learning experience to students. To attract commercial interest by highlighting individual designs from the show. Strategy and Plan Fuse PR issued ...

Media relations: Habitat lauds interior design to the regions

Habitat is trumpeting its Interior Design Service for the first time in a regional media relations...The PR campaign by Kavanagh Communications kicks off in March. It will target regional media to reflect the national availability of the service, which has a presence in just over half of its 40 UK stores. 'People think you have to have a lot of money to get interior design advice and believe it ...

STOP PRESS: Conran Design Group reviews PR account

Conran Design Group, which designs for retailers such as fashion brand Diesel and supermarket...Conran Design Group, which designs for retailers such as fashion brand Diesel and supermarket giant J Sainsbury, is reviewing its PR. The business-to-business account is currently held by Grappa. ...

Design Council triumphs at PR Week Awards

Innovation in British industry took centre stage at the 1998 PR Week Awards when the Design...Innovation in British industry took centre stage at the 1998 PR Week Awards when the Design Council scooped two awards - the Campaign of the Year and the Public Affairs Campaign - for its Millennium Products Creative Britain Campaign. The annual event was held on 27 October ...

THIS WEEK’S BIG QUESTION: Will the design of the euro affect the UK public’s decision

. Charles Lewington Media Strategy The design of the euro brilliantly serves the purposes ...

FOCUS: DESIGN AND PRINT - Catching the eye of the market/Designers and PR people have had

. That is the familiar stereotype which divides PR people and designers. Each battles it out in their own corner.... That is the familiar stereotype which divides PR people and designers. Each battles it out in their own corner ... their horizons and were predatory towards design skills, keen to offer design as part of their portfolio. Design consultancies meanwhile believed that big was beautiful and headed for stock market flotation ...

COMMENT: PLATFORM; This evaluation method is better by design

The PR industry should follow the example shown by the Design Effectiveness Awards to prove its...The PR industry should follow the example shown by the Design Effectiveness Awards to prove its ... and marketing mix. Many in the design industry are also keenly aware of the need to prove their worth in terms that clients can appreciate and to this end the Design Business Association, the industry trade ...

FOCUS: DESIGN AND PRINT; All part of the grand design

INTEGRATION: Consultancies and in-house are realising the benefits of taking a designer on board...INTEGRATION: Consultancies and in-house are realising the benefits of taking a designer on board ... BRANDING: Design and PR considerations are integral elements in updating or creating any brand s image With 80 per cent of information that a person receives being visual, design has to play a vital role ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.