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Voyage Privé backs UK push with TV drive

20 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

strength to strength since launching in the UK just over a year ago and this campaign is designed ...

Content is King

15 Oct 2010 | by Hugh Burrows, Que Pasa Communications

interface design to social experience design. Hugh Burrows is the planning director at Que Pasa ...

Get Real

15 Oct 2010 | by Rik Haslam, RAPP

. Next we need some new people. Diverse talents like games designers, cultural anthropologists ... keyword terms or promoting a positive blog statement. What is important is designing your solution ...

A New Vision

15 Oct 2010 | by Professor Derek Holder, IDM

, but well-designed infrequent e-mails, which really contain what the customer wants to hear - not just what ...

We Want Action

15 Oct 2010 | by Paul Munce and James Middlehurst, MBA

designed to generate direct response. Without detailed analysis, these leads could easily have been ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

experience economy requires a new set of skills within agencies, moving from user interface design to social experience design. Unfortunately, this skillset isn't held by any one individual; it requires creative collaboration between a team comprising strategist, social media planner, technologist, user experience designer ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

anything at Saint, it's that with the right planning, small can become big - ie. if we design experiences ... fame among many. Design your campaign bottom-up. Be clear about the action you wish to create. Give ... Design Sensations". With a very limited budget, we went small and created the "Recode Decode" campaign ...

Not rules, but tools

25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London

small things. How tiny adjustments to interface design or offers or copy may have unexpectedly large ... of coupon design. We suppose Duflo must feel the same way sometimes: when her economist colleagues ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

is talking the same "new world" vision. But only those designed to deliver it consistently (and painlessly ... from design to delivery, Amazon organizes data more nimbly with Mechanical Turk while Good Guide ...

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

sophisticated analysis." We're now in a world of 3D printing, of open source design, of incredibly rapid ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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