CREATIVE STRATEGY: Computer game launch is a bit spaced-out
22 Feb 2012 | by Simon S Kershaw
may be familiar (the Bioware designers love a good homage), the game s distinctive feature ...
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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
councillor with links to local building companies quickly led to the formation of a Facebook group designed ...
More data leaks while Europe cracks down on wrongdoers
26 Jan 2012 | by Daniel Farey-Jones
Data leaks typically attract about the same degree of negative press as tanker disasters, as O2 has found out. Trust built by the mobile network was tainted with suspicion yesterday when the press widely picked up on a software designer s discovery that O2 has (accidentally it claims) been ...
Targeting students - the potential for brands
04 Oct 2011 | by Alice Dunn
to trendy places, wear designer clothes and buy the latest gadgets. When choosing a mobile network ...
CREATIVE STRATEGY: Apple's dream machine was built on promise to the consumer
01 Sep 2011 | by Simon S Kershaw
with peerless product design, is a good head start. Even the packaging for Apple devices is stylish. Let me ...
Kellogg turns to Epsilon for global CRM
25 Aug 2011 | by Daniel Farey-Jones
The platform will allow Kellogg marketers to analyse customer behaviour and design and execute marketing programmes to drive consumer engagement. The programmes will be personalised based on consumers stated preferences, demographics and stated or inferred needs. Consumers can sign up ...
The BR 200 July 2011: The web's most influential bloggers (1-50)
21 Jul 2011 | by Staff
11 Jaffe Juice 29517 12 Hicks Design 26348 ...
Direct marketers launch Green Preference Service
16 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
that improve targeting and reduce waste. "This new service is designed to give consumers more choice in how ...
CREATIVE STRATEGY: What big brands can learn from obscure boots
26 May 2011 | by Simon Kershaw
Design-wise, the Shipton Heneage site is functional and unfussy, and that s OK. However, the copy does have real personality, it says "From the wind-buffeted Minch Moor of John Buchan, to Arthur Ransome's gleaming Windemere lakeshore, to Graham Greene's clamorous, fag-strewn Brighton beaches, Britain ...
Make social a key touchpoint, says customer expert Phil Winters
19 May 2011 | by Daniel Farey-Jones
application, which is designed to help brands turn anonymous social media fans into opted-in, identifiable ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
