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Lida bulks up creative department

been hired as a copywriter. Other hires include writer Laurence Bushell and digital designer Thomas Lesselliers, both from AIS, and designer Tom Widdrington, from Gyro. Bullard said: "We have high creative ...

Citroen pushes DS5 model with interactive mailer

Citroen has invested in a direct mail campaign, designed with a personalised digital dimension...The mailers, designed by Acuity, have gone out to 120,000 potential customers with a further 80,000 going to dealerships. Smartphone users will be able to activate the digital watermark using a special app, developed by Digital Space. Once the app is triggered, customers will be invited to call ...

National Lottery campaign spotlights charity funding

The 'Life Changing' campaign, created by Abbott Mead Vickers BBDO, will run across TV, press and digital and at 29,000 point-of-sale outlets, with media planning by MPG and buying by OMD. The ads are designed to showcase some of the 370,000 good causes the lottery funds, 70% of which receive grants of 10 ...

Nissan pushes urban parking technology for Qashqai model

The pack, created by Tullo Marshall Warren, will contain a pair of sunglasses with mirrors, which allow the wearer to see behind them. Activity is designed to fit into Nissan s positioning ... is designed to make parking easier by featuring four cameras placed at the front, back and sides ...

Miller calls pitch for Nastro Azzurro

is intrinsically associated with Italian style. This pitch process is designed to ensure we are working ...

Bmi hands direct marketing account to Lida

The agency was awarded the account without a pitch and will work with the airline on a project-by-project basis. Lida is now creating a loyalty programme designed to promote the bmi American Express credit card from MBNA. Targeting frequent flyers, the Diamond Club programme will be sent via direct mail ...

The Red Brick Road lands Rémy Martin

Navigator Responsive Advertising for CRM and Willoughby Stewart Associates for integrated design. First ...

Superdrug hunts shop for reward scheme launch

agency that can design campaigns, work within our brand guidelines creatively, segment, execute ...

WPP buys US DM house

This is the second acquisition by KBM in a month, following the purchase I-Behaviour three weeks ago. Based in St Louis, Missouri, Marketing Direct designs and executes campaigns, including agency creative and media services, primarily for the healthcare industry, and will form the foundation of KBM ...

Content is King

interface design to social experience design. Hugh Burrows is the planning director at Que Pasa ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.