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Ladbrokes bolsters eCRM to cope with diversifying platforms

16 May 2012 | by Matthew Chapman

Ladbrokes is looking to improve its digital capabilities with an eCRM push designed to cope

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

17 Apr 2012 | by Rachel Barnes

Tesco is to overhaul its Clubcard scheme with the launch of a 'Love loyals' programme designed

Sainsbury's targets mothers with Little Ones revamp

12 Apr 2012 | by Matthew Chapman

of healthy family meal recipes, which are designed to increase shoppers' basket size. Follow Matthew ...

Energy industry to increase transparency over best deals for customers

11 Apr 2012 | by Matthew Chapman

. The new proposals are designed to deal with the inertia in the industry because customers are staying ... not change their tariff. Changes are also designed to make people more open to the idea of saving energy ...

Ikea launches 'snap a napper' Facebook competition

03 Apr 2012 | by Matthew Chapman

The competition will be open only to the 1.3 million Ikea Family loyalty scheme members and is designed to show that if you sleep like a princess at night, you will not fall asleep during the day ... humorous scenes of people falling asleep and is designed to encourage people to "snap a napper ...

O2 launches review ahead of customer experience revamp

21 Mar 2012 | by Matthew Chapman

identity by undertaking a strategic review of its design strategy....O2 has appointed design agency Echo to ensure it improves the consumer's user experience while the agency has also been briefed with developing new products for O2 s range of mobile accessories. The move by O2 comes after Marketing revealed the telecoms giant was overhauling its customer service ...

Marketing Cover Story: With Tesco feeling the heat, where next for Clubcard?

15 Feb 2012 | by Staff

RAPP's Ian Haworth, global chief creative officer, and Adrian Whatman, design director, talk us...Click on the image to enlarge. Marketing cover image by RAPP ( 15 February 2012) Ian Haworth, global chief creative officer at RAPP (top) and Adrian Whatman, design director, RAPP (bottom), said: "We wanted the cover to convey a sense of ambivalence can Tesco's Clubcard pull off a ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

03 Feb 2012 | by Gemma Charles

by the Olympics authorities and several transport bodies. Designed to inform travellers in the capital ... in the mayoral election The campaign: Get Ahead of The Games Get Ahead of the Games' is designed to make ...

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

24 Jan 2012 | by Tash Whitmey, EHS 4D

of the Year category at Cannes last year and is undoubtedly capable of designing the odd email and 'blasting ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

No country does pomp and ceremony quite like Britain. As Kate Middleton unveiled her intricately designed ... , senior marketers Keith Weed and Marc Mathieu outlined its 10-year plan, designed to 'enable marketers ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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