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Direct choice - Cadbury Creme Egg Twisted

The mock-steel security box is well-designed, with alluring messaging on the front and a strange 'burn' hole on the reverse. It certainly achieves the primary goal of direct marketing - getting the recipient to open the thing. When they do, they are rewarded in two ways. The first is a well ...

Direct choice: Harrods

pack. It baffles me that this campaign is designed to inspire loyalty - the only emotion it excites...The drab leaflet arrived in a dreary brown envelope. The letter paper was of poor quality, with no embossing or header, and no personal message. The scheme itself is cumbersome, and the benefits scant. In my opinion, it is poorly thought out and put together, and off-brand in design, tone and rewards ...

Direct Choice: Starbucks Via Ready Brew

the average instant, but I'm not going to be throwing away my espresso machine just yet. Design: Agency ...

Digital & Direct: CWDC hires 23red division

its creative and design work following a pitch.

Digital & Direct: C&W hires MC&C to broaden reach

design and production agency, Fresh Minds, to produce a collection catalogue. ...

Philips reviews UK agency arrangements

The company is conducting a wide-ranging pitch process with over 25 agencies that are currently providing experiential marketing, design, exhibitions, POS, merchandise and warehousing/fulfilment for Philips UK to formalise a new roster. Agencies invited to pitch for the business include The Field, Iris ...

Digital & Direct: Direct choice - NSPCC 'Full Stop'

quite dull. It mirrors design cues featured online, but loses the energy and vibrancy - the less ...

First Direct uses social networking to make banking personal again

,' she says. The social network was designed by digital agency MadeByPi. The launch will be supported ...

Sampling a product versus experiencing the brand

'face expert' road-show across UK shopping centres for Nivea. Designed to boost sales of all 43 ...

Digital & Direct brief: EDF to promote 'Energy Deal' scheme

EDF is rolling out a below-the-line push to promote its 'Energy Deal' scheme, which is designed

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.