14 Jul 2009
| by Roland Hafenrichter, Executive creative director, Mather
Communications
The mock-steel security box is well-designed, with alluring messaging on
the front and a strange 'burn' hole on the reverse. It certainly achieves the primary goal of direct marketing - getting the
recipient to open the thing. When they do, they are rewarded in two
ways. The first is a well ...
02 Jun 2009
| by Tony Treacy, Managing director, Ideas to Market
pack. It baffles me that this campaign is designed to inspire loyalty - the only emotion it excites...The drab leaflet arrived in a dreary brown envelope. The letter paper
was of poor quality, with no embossing or header, and no personal
message. The scheme itself is cumbersome, and the benefits scant. In my opinion, it is poorly thought out and put together, and off-brand
in design, tone and rewards ...
21 Apr 2009
| by Sam Jordan, Managing director, Baber Smith
the average instant,
but I'm not going to be throwing away my espresso machine just yet. Design: Agency ...
10 Mar 2009
its creative and design work following a pitch.
27 Jan 2009
| by Joe Thomas
design and production agency,
Fresh Minds, to produce a collection catalogue. ...
08 Dec 2008
| by Fiona Ramsay
The company is conducting a wide-ranging pitch process with over 25 agencies that are currently providing experiential marketing, design, exhibitions, POS, merchandise and warehousing/fulfilment for Philips UK to formalise a new roster. Agencies invited to pitch for the business include The Field, Iris ...
25 Nov 2008
| by Anton Mercier, Partner, Amplify
quite dull. It mirrors
design cues featured online, but loses the energy and vibrancy - the
less ...
18 Nov 2008
| by Alex Brownsell
,' she says. The social network was designed by digital agency MadeByPi. The launch will be supported ...
18 Nov 2008
| by Mary Cowlett
'face expert' road-show across UK shopping centres for Nivea. Designed to boost sales of all 43 ...
04 Nov 2008
EDF is rolling out a below-the-line push to promote its 'Energy Deal' scheme, which is designed