Vouchers and gift cards: Corporate incentives
11 Mar 2011 | by James Quilter
cottages available. This activity is designed to point out the savings staff can make by participating ...
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Google launches Think Quarterly business magazine
24 Mar 2011 | by Katherine Levy
: "There are only a limited number of copies of the booklets, and they aren t for sale or designed ...
Total relaunches loyalty programme
04 Mar 2011 | by Ed Owen
the customer save money, not points." Willcocks said the scheme was designed to "retain, attract ...
Heineken appoints Indicia to improve consumer engagement
18 Feb 2011 | by Daniel Farey-Jones
director of Indicia, said: "Our bespoke, proprietary data solutions have been carefully designed ...
Superdrug hunts shop for reward scheme launch
25 Jan 2011 | by Daniel Farey-Jones
agency that can design campaigns, work within our brand guidelines creatively, segment, execute ...
Asics prioritises eCRM with agency appointment
13 Jan 2011 | by Daniel Farey-Jones
an effective eCRM programme. "This is designed to deepen the engagement of its existing customers, as well ...
WPP buys US DM house
09 Dec 2010 | by Ed Owen
This is the second acquisition by KBM in a month, following the purchase I-Behaviour three weeks ago. Based in St Louis, Missouri, Marketing Direct designs and executes campaigns, including agency creative and media services, primarily for the healthcare industry, and will form the foundation of KBM ...
Creating a loyal following
03 Nov 2010 | by Trevor Clawson
recently launched iPhone apps, designed to introduce a sense of immediacy to their loyalty programmes. 'It ...
Royal Mail seeks to increase business mail prices
18 Oct 2010 | by Daniel Farey-Jones
service. According to Postcomm, while price controls are designed to constrain how much Royal Mail can ...
Content is King
15 Oct 2010 | by Hugh Burrows, Que Pasa Communications
interface design to social experience design. Hugh Burrows is the planning director at Que Pasa ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
