Ladbrokes bolsters eCRM to cope with diversifying platforms
16 May 2012 | by Matthew Chapman
Ladbrokes is looking to improve its digital capabilities with an eCRM push designed to cope
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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
councillor with links to local building companies quickly led to the formation of a Facebook group designed ...
Tesco boosts Clubcard with last-minute deals and 'love loyals' plan
17 Apr 2012 | by Rachel Barnes
Tesco is to overhaul its Clubcard scheme with the launch of a 'Love loyals' programme designed
Sainsbury's targets mothers with Little Ones revamp
12 Apr 2012 | by Matthew Chapman
of healthy family meal recipes, which are designed to increase shoppers' basket size. Follow Matthew ...
Energy industry to increase transparency over best deals for customers
11 Apr 2012 | by Matthew Chapman
. The new proposals are designed to deal with the inertia in the industry because customers are staying ... not change their tariff. Changes are also designed to make people more open to the idea of saving energy ...
Ikea launches 'snap a napper' Facebook competition
03 Apr 2012 | by Matthew Chapman
The competition will be open only to the 1.3 million Ikea Family loyalty scheme members and is designed to show that if you sleep like a princess at night, you will not fall asleep during the day ... humorous scenes of people falling asleep and is designed to encourage people to "snap a napper ...
O2 launches review ahead of customer experience revamp
21 Mar 2012 | by Matthew Chapman
identity by undertaking a strategic review of its design strategy....O2 has appointed design agency Echo to ensure it improves the consumer's user experience while the agency has also been briefed with developing new products for O2 s range of mobile accessories. The move by O2 comes after Marketing revealed the telecoms giant was overhauling its customer service ...
Lida bulks up creative department
16 Mar 2012 | by Daniel Farey-Jones
been hired as a copywriter. Other hires include writer Laurence Bushell and digital designer Thomas Lesselliers, both from AIS, and designer Tom Widdrington, from Gyro. Bullard said: "We have high creative ...
Citroen pushes DS5 model with interactive mailer
12 Mar 2012 | by Ed Owen
Citroen has invested in a direct mail campaign, designed with a personalised digital dimension...The mailers, designed by Acuity, have gone out to 120,000 potential customers with a further 80,000 going to dealerships. Smartphone users will be able to activate the digital watermark using a special app, developed by Digital Space. Once the app is triggered, customers will be invited to call ...
National Lottery campaign spotlights charity funding
29 Feb 2012 | by Ed Owen
The 'Life Changing' campaign, created by Abbott Mead Vickers BBDO, will run across TV, press and digital and at 29,000 point-of-sale outlets, with media planning by MPG and buying by OMD. The ads are designed to showcase some of the 370,000 good causes the lottery funds, 70% of which receive grants of 10 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
