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Citroen pushes DS5 model with interactive mailer

Citroen has invested in a direct mail campaign, designed with a personalised digital dimension...The mailers, designed by Acuity, have gone out to 120,000 potential customers with a further 80,000 going to dealerships. Smartphone users will be able to activate the digital watermark using a special app, developed by Digital Space. Once the app is triggered, customers will be invited to call ...

Nissan pushes urban parking technology for Qashqai model

The pack, created by Tullo Marshall Warren, will contain a pair of sunglasses with mirrors, which allow the wearer to see behind them. Activity is designed to fit into Nissan s positioning ... is designed to make parking easier by featuring four cameras placed at the front, back and sides ...

The BR 200 July 2011: The web's most influential bloggers (1-50)

11 Jaffe Juice 29517 12 Hicks Design 26348 ...

The BR 200 May 2011: The web's most influential bloggers (1-50)

Jaffe Juice 29461 10 Hicks Design 25094 11 ...

Power 100: 100 to 50

has the CV to succeed, having launched Koodos, the UK's first online designer outlet. She has also ...

Total relaunches loyalty programme

the customer save money, not points." Willcocks said the scheme was designed to "retain, attract ...

CREATIVE STRATEGY - Nissan shows that street cred doesn't come easy

When you've worked in most kinds of agencies - advertising, design, digital, direct marketing

Saab launches global push to restore image

in consumers minds with style and good design. A second strapline: So Swedish, so Saab will be used ... to promote the power and efficiency of the Saab 9-5 using the company s background in aircraft design. We ...

The Social Experience Economy

experience economy requires a new set of skills within agencies, moving from user interface design to social experience design. Unfortunately, this skillset isn't held by any one individual; it requires creative collaboration between a team comprising strategist, social media planner, technologist, user experience designer ...

Start small, aim big

anything at Saint, it's that with the right planning, small can become big - ie. if we design experiences ... fame among many. Design your campaign bottom-up. Be clear about the action you wish to create. Give ... Design Sensations". With a very limited budget, we went small and created the "Recode Decode" campaign ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.