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Energy industry to increase transparency over best deals for customers

. The new proposals are designed to deal with the inertia in the industry because customers are staying ... not change their tariff. Changes are also designed to make people more open to the idea of saving energy ...

O2 launches review ahead of customer experience revamp

identity by undertaking a strategic review of its design strategy....O2 has appointed design agency Echo to ensure it improves the consumer's user experience while the agency has also been briefed with developing new products for O2 s range of mobile accessories. The move by O2 comes after Marketing revealed the telecoms giant was overhauling its customer service ...

BT rolls out messaging tool to increase sales conversions

to follow up inbound enquiries with personalised email communications. The Connect tool is designed ...

The BR 200 July 2011: The web's most influential bloggers (1-50)

11 Jaffe Juice 29517 12 Hicks Design 26348 ...

The BR 200 May 2011: The web's most influential bloggers (1-50)

Jaffe Juice 29461 10 Hicks Design 25094 11 ...

Power 100: 100 to 50

has the CV to succeed, having launched Koodos, the UK's first online designer outlet. She has also ...

Consumer data: This time it's personal

will get cash, but we see this evolving into bespoke packages, products designed for you.' He adds that ...

Energy Saving Trust hands DM account to SFW

SFW s first task will be to review the marketing strategy for companies who run a fleet of more than 50 vehicles. Dubbed the Green Fleet Review, it is designed to help businesses lower running costs, reduce environmental impact and enhance corporate social responsibility. The trust which was set up ...

The Social Experience Economy

experience economy requires a new set of skills within agencies, moving from user interface design to social experience design. Unfortunately, this skillset isn't held by any one individual; it requires creative collaboration between a team comprising strategist, social media planner, technologist, user experience designer ...

Start small, aim big

anything at Saint, it's that with the right planning, small can become big - ie. if we design experiences ... fame among many. Design your campaign bottom-up. Be clear about the action you wish to create. Give ... Design Sensations". With a very limited budget, we went small and created the "Recode Decode" campaign ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.