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TfL's Chris Macleod on marketing's battle against Olympic gridlock

by the Olympics authorities and several transport bodies. Designed to inform travellers in the capital ... in the mayoral election The campaign: Get Ahead of The Games Get Ahead of the Games' is designed to make ...

More data leaks while Europe cracks down on wrongdoers

Data leaks typically attract about the same degree of negative press as tanker disasters, as O2 has found out. Trust built by the mobile network was tainted with suspicion yesterday when the press widely picked up on a software designer s discovery that O2 has (accidentally it claims) been ...

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

of the Year category at Cannes last year and is undoubtedly capable of designing the odd email and 'blasting ...

Review of the Year: Top 10 marketing moments of 2011

No country does pomp and ceremony quite like Britain. As Kate Middleton unveiled her intricately designed ... , senior marketers Keith Weed and Marc Mathieu outlined its 10-year plan, designed to 'enable marketers ...

Nissan pushes urban parking technology for Qashqai model

The pack, created by Tullo Marshall Warren, will contain a pair of sunglasses with mirrors, which allow the wearer to see behind them. Activity is designed to fit into Nissan s positioning ... is designed to make parking easier by featuring four cameras placed at the front, back and sides ...

How to join the social club

design that will be used on its rental cars. 'Our customers spend most of their time online, which ...

Royal Mail control of direct mail prices worries DMA

Ofcom yesterday published proposals for a seven-year regulatory framework it said was designed to ensure UK consumers continue to benefit from a "universally-priced, affordable postal service, six days a week". Having taken over the regulation of the postal market from Postcomm on 1 October, as mandated ...

Targeting students - the potential for brands

to trendy places, wear designer clothes and buy the latest gadgets. When choosing a mobile network ...

BT rolls out messaging tool to increase sales conversions

to follow up inbound enquiries with personalised email communications. The Connect tool is designed ...

CREATIVE STRATEGY: Apple's dream machine was built on promise to the consumer

with peerless product design, is a good head start. Even the packaging for Apple devices is stylish. Let me ...

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