VW drives fans to Facebook game for 3rd gen Beetle push
02 Apr 2012 | by Matthew Chapman
Cenijn, interaction designer for Tribal DDB Amsterdam, said: "This game is a real experience ...
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Toyota launches YouTube car configurator
17 Apr 2012 | by Emma Powell
The video-based car configurator , which Saatchi Saatchi claims is the only one of its kind, is aimed at a new generation of digitally active customers preparing to buy their first car. It has been designed to tap into the "social shopping" habits of the Prius C's core demographic of city dwelling ...
Citroen pushes DS5 model with interactive mailer
12 Mar 2012 | by Ed Owen
Citroen has invested in a direct mail campaign, designed with a personalised digital dimension...The mailers, designed by Acuity, have gone out to 120,000 potential customers with a further 80,000 going to dealerships. Smartphone users will be able to activate the digital watermark using a special app, developed by Digital Space. Once the app is triggered, customers will be invited to call ...
Campaign Viral Chart: Sex, sex and sex in top three positions
02 Mar 2012 | by Ben Hall
4. Nokia 'the next breakthrough in photography' by Design Studio 8,506 shares this week All ...
Suzuki appoints the7stars to £6m media account
24 Feb 2012 | by Maisie McCabe
'Designed For Life' campaign for the Swift model. According to The Society of Motor Manufacturers ...
Omnicom helps Citroën launch online films for DS5
22 Feb 2012 | by Maisie McCabe
The films, which were made by Omnicom Media Group's content agency Drum, follow the five winners when they were taken to St Tropez for a weekend, to drive the car and include their reviews of its design and features. The winners were chosen from the hundreds of people who responded when Citro n UK ...
The Red Brick Road wins £8m Suzuki account
09 Feb 2012 | by Katherine Levy
major ad campaign, "designed for life", for its new Swift car marque. ...
Carat lands $3 billion global GM media
24 Jan 2012 | by Katherine Levy
designed our organization for convergence and globalization. We have a clearly differentiated operating ...
Pitch Update
19 Jan 2012
and the7stars pitch against the Kent-based incumbent, Media By Design, part of the full-service agency ...
AMV BBDO puts Mercedes on the map in chilling tale
08 Dec 2011 | by Paul Knott and Tim Vance
working through puzzles and we wanted it to have as broad a reach as possible. Music and sound design ... of real beauty. The sound design team at Factory then crafted some great atmospheric effects that really ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
