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Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

of comms. It must be at the heart of product and service design, pricing and even HR. NO - WILL GHALI ...

Editor's comment: Welcome - TV's refuseniks are a breed apart

TV's refuseniks include those enjoying innovative product distribution (Tyrrells and Bulldog) or great design to stimulate demand (Le Creuset). For brands that aren't as close to their market, TV's ability to reach mass audiences is vital. This is not to mention its halo effect across other channels ...

All Her Majesty's brands: 10 brands the Queen can't live without

with Balmoral Tartan, a design that can only be worn with her permission. 8. Music player: iPod ...

Economist updates 'Where Do You Stand?' campaign

of social media. The 'Where Do You Stand?' campaign has run since 2010 and is designed to encourage ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

by the Olympics authorities and several transport bodies. Designed to inform travellers in the capital ... in the mayoral election The campaign: Get Ahead of The Games Get Ahead of the Games' is designed to make ...

Do consumers really care about eco-packaging?

bottle "is not what you'd expect". The challenge for pack designers, she contends, is "to develop stand ... Lendrum, head of packaging and design at Sainsbury's, insists that in general, consumers are put off ... should be doing sustainable packaging behind closed doors", says Ed Silk, senior planner at design agency ...

Are marketers too fickle when it comes agency relationships?

time interrogating Honda's car designers and other leaders to uncover the emotional touchpoints behind their designs and transform these insights into ads. Abbott Mead Vickers BBDO has worked with Sainsbury ...

What do you do when the prime minister comes knocking?

in the UK enjoy their football. Our ads are designed to be entertaining, and relevant with live odds. We ...

The Office: Google UK - Google plays at higher level

A new floor, called Level 4, has recently opened in the London offices where the PR team is based. It was designed and project managed by Google's engineers. Nelson Mattos, V-P, EMEA product engineering, says it was designed to promote 'collaborative innovation' with surfaces 'to scribble ideas ...

Russell Davies: It's time to educate your clients to the reality of 3D printing

heads too. A prominent home for 3D designs, called Thingiverse, has been wrestling with the issue of users who upload designs for weapons and weapon components. They don't really want them there, but it ... ' designs: the technology's not quite there yet - either in the printing or the materials - but it's coming ...

 

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