08 Feb 2012
of comms. It must be at the heart of product and service design, pricing and even HR.
NO - WILL GHALI ...
08 Feb 2012
| by Noelle McElhatton
TV's refuseniks include those enjoying innovative product distribution (Tyrrells and Bulldog) or great design to stimulate demand (Le Creuset).
For brands that aren't as close to their market, TV's ability to reach mass audiences is vital. This is not to mention its halo effect across other channels ...
07 Feb 2012
| by Staff
with Balmoral Tartan, a design that can only be worn with her permission. 8. Music player: iPod ...
06 Feb 2012
| by Maisie McCabe
of social media.
The 'Where Do You Stand?' campaign has run since 2010 and is designed to encourage ...
03 Feb 2012
| by Gemma Charles
by the Olympics authorities and several transport bodies.
Designed to inform travellers in the capital ...
in the mayoral election
The campaign: Get Ahead of The Games
Get Ahead of the Games' is designed to make ...
03 Feb 2012
| by David Benady
bottle "is not what you'd expect". The challenge for pack designers, she contends, is "to develop stand ...
Lendrum, head of packaging and design at Sainsbury's, insists that in general, consumers are put off ...
should be doing sustainable packaging behind closed doors", says Ed Silk, senior planner at design agency ...
03 Feb 2012
| by David Benady
time interrogating Honda's car designers and other leaders to uncover the emotional touchpoints behind their designs and transform these insights into ads.
Abbott Mead Vickers BBDO has worked with Sainsbury ...
02 Feb 2012
| by David Benady
in the UK enjoy their football.
Our ads are designed to be entertaining, and relevant with live odds. We ...
02 Feb 2012
A new floor, called Level 4, has recently opened in the London offices where the PR team is based. It was designed and project managed by Google's engineers.
Nelson Mattos, V-P, EMEA product engineering, says it was designed to promote 'collaborative innovation' with surfaces 'to scribble ideas ...
02 Feb 2012
| by Russell Davies
heads too. A prominent home for 3D designs, called Thingiverse, has been wrestling with the issue of users who upload designs for weapons and weapon components. They don't really want them there, but it ...
' designs: the technology's not quite there yet - either in the printing or the materials - but it's coming ...