The film, by Dare, contains nudity and sex scenes, and was designed to have viral effect. The brief was to "get people to start seeing REN as a contender in the skincare market". The work, which was filmed ?in Sweden, was created by Danny Brooke-Taylor and directed by Vince Squibb through Gorgeous. ...
On the designer s website, each perfume, including Le Male for men and Classique for women, has its own type of kiss. The user can choose their type and send someone a kiss via Facebook Connect. It was written by Pierre Duquesnoy and art directed by Laurent Nuyen and Kevin Ulv . ...
The campaign will launch with a teaser video created by Bartle Bogle Hegarty and directed by Chris Palmer that is designed to show the impact of the "Lynx Effect" on both sexes. A female cop and a male robber run through the streets in a seemingly intense chase scene. The film ends with the strapline ...
as "slowing him down and speeding her up", designed to create a mutual climax for both partners. The game ...
webs-based initiative hosted by Bob Jeffrey, chief executive and chairman of JWT Worldwide, designed ...
range, is also designed to boost sales of Wrigley's NPD (new product development) Extra Ice and Extra ...
strength and its length, and it was these attributes that the advertising was designed to draw attention to ...
Radox has launched a campaign to promote its new range 'designed for the men of the world', which...The first ad sees the fictitious Bollywood mega star Abhi Mumtaz extol the virtues of the range s Shower Gel and Shampoo 2-in-1. Despite being quite the preening, image-obsessed star, he has an extraordinarily hairy back, perfectly designed for the two-in-one product. ...
-Rinse technology" designed to target women who feel that their hair is weighed down by conditioner. The range ...
experience economy requires a new set of skills within agencies, moving from user interface design to social experience design. Unfortunately, this skillset isn't held by any one individual; it requires creative collaboration between a team comprising strategist, social media planner, technologist, user experience designer ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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