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Lucozade turns to RED for Sport drink accessibility

01 Dec 2000 | by JENNIFER WHITEHEAD

is designed to be complementary to exercise. It targets people participating in sport at every level - from ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

24 Sep 1999 | by RICHARD EDWARDS

with designer names need to use PROs who are used to dealing with designer brands and journalists at the top ... s will acknowledge, can lead to success or failure. DEBENHAMS DESIGNER CLOTHING RANGES GO CENTRE STAGE Designers at Debenhams was launched in 1993 to bring designer clothes to the high street at affordable ...

ANALYSIS: Tobacco PR - New tobacco legislation leaves grey areas for PR/Tobacco manufacturers are asking for more clarity on how the Government’s decision to introduce a ban on tobacco advertising will affect the public relations industry

02 Jul 1999 | by ROBERT GRAY

and funding community projects will all be prohibited if they are in any way seen as being designed ...

CAMPAIGNS: PRODUCT LAUNCH - Clairol reveals its blonde ambition

07 Aug 1998 | by NICK PURDOM

so far - were designed to extend coverage beyond London. With coverage of the survey ...

Campaigns: Bell’s rings in the new image - Product Launch

31 Oct 1997 | by PETER ROBINSON

contemporary, urban feel. It was also designed to launch redesigned packaging for October ...

Focus: Marketing Comms - The faces behind the brand names

16 May 1997 | by DANNY ROGERS

, a merger of Nobel with the Dutch Akzo Corporation. The new company hired design agency ...

CAMPAIGNS: FASHION; Karan’s party makes the A list

15 Nov 1996 | by SUE BEENSTOCK

concessions and her trendier, younger designs with the DKNY imprint have become hot property since the five ... on New Bond Street is something else again, designed to speak to customers emotionally ... of the evening was given over to serious partying. Admission was by designer invitation only (many guests ...

NEWS: Consolidated hired to soften tequila’s image

23 Aug 1996 | by LEXIE GODDARD

designed to counteract the spirit s wild image and focus on brand quality and heritage....International Distillers and Vinters (IDV) is launching a PR drive for its Jose Cuervo tequila designed to counteract the spirit s wild image and focus on brand quality and heritage. The drinks giant has hired Consolidated Communications to execute the youth campaign, following a credentials ...

NEWS: Kable is to offer Bristol Cream for all occasions

17 May 1996 | by LEXIE GODDARD

designed to broaden its wedding and funerals image....Allied Domecq s sherry brand Harveys Bristol Cream, is to receive a PR boost with a campaign designed to broaden its wedding and funerals image. The drinks giant hired Kable Public Relations last week to run the 12- month programme after a two-way shoot out against The Red Consultancy ...

CAMPAIGNS: PRODUCT REBRANDING; Blue is the cola, PR is the game

10 May 1996 | by KATE NICHOLASJEREMY SLATER

of the can design, the ad campaigns and rumours about the painting of Concorde on News at Ten on 1 April ...

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