to remove filtersPitch Update
19 Jan 2012
and the7stars pitch against the Kent-based incumbent, Media By Design, part of the full-service agency ...
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Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
marketing capability , without doubling the head count.' Properly designed McDonald says that P G ... on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient ...
Lynx unveils £5.6m ad drive for 'Final Edition'
02 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
The range features a gothic black and gold pack design. Supporting ads, created by Ponce Buenos Aires and adapted for Europe by Bartle Bogle Hegarty, will span TV, digital, outdoor and PR activity. They use the strapline 'Get it on for the end of the world'. Digital ads for the deodorant and shower ...
Inferno lands Dove Spa creative brief
03 Mar 2011 | by Campaign staff
in plans to refurbish and design the spas. Dove Spa was launched to capitalise on the mass-market appeal ...
Johnson & Johnson calls review for suncare ad account
20 Jan 2011 | by Matt Williams
of gorgeous protection". Piz Buin recently launched a Mountain range, which has been specifically designed ...
Kleenex ads to feature Linford's tiny packet
29 Nov 2010 | by Daniel Farey-Jones
, including Men's Health, from next month. The new line is designed to be slimmer and less obtrusive than ...
Dare nets Clean & Clear digital brief
04 Nov 2010 | by Anne Cassidy
the line: "Making it easier." The TV campaign, by McCann London, was designed to encourage people ...
Glue lands Burt's Bees digital brief
12 Aug 2010 | by Kunal Dutta
As the lead digital agency, glue's remit includes developing the creative platform for integrated communications, social media strategy, web design and development and amplification of all marketing/PR campaigns. Glue's appointment follows that of MPG Media Contacts to handle the 10 million Burt's Bees pan ...
Reckitt Benckiser to launch marketing game on Facebook
14 Jul 2010 | by John Reynolds
on Facebook, designed to ape the real-life experiences of being a marketer.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
