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REN 'clean skin' by Dare

The film, by Dare, contains nudity and sex scenes, and was designed to have viral effect. The brief was to "get people to start seeing REN as a contender in the skincare market". The work, which was filmed ?in Sweden, was created by Danny Brooke-Taylor and directed by Vince Squibb through Gorgeous. ...

Jean Paul Gaultier 'French kiss' by Isobar

On the designer s website, each perfume, including Le Male for men and Classique for women, has its own type of kiss. The user can choose their type and send someone a kiss via Facebook Connect. It was written by Pierre Duquesnoy and art directed by Laurent Nuyen and Kevin Ulv . ...

Lynx 'cops and robbers' by BBH

The campaign will launch with a teaser video created by Bartle Bogle Hegarty and directed by Chris Palmer that is designed to show the impact of the "Lynx Effect" on both sexes. A female cop and a male robber run through the streets in a seemingly intense chase scene. The film ends with the strapline ...

Private View: Mick Mahoney and William Woodhams

Hegarty. It is reminiscent of the golden era of poster graphic design but also doesn't jar with the corporate logos of ITV and the sponsor. Its stark and dramatic monochrome design pulls you in and you aren ...

Radox 'designed for men of the world' by WCRS

Radox has launched a campaign to promote its new range 'designed for the men of the world', which...The first ad sees the fictitious Bollywood mega star Abhi Mumtaz extol the virtues of the range s Shower Gel and Shampoo 2-in-1. Despite being quite the preening, image-obsessed star, he has an extraordinarily hairy back, perfectly designed for the two-in-one product. ...

Nurofen 'core' by Mother

Nurofen has launched an £11m TV campaign supported by print and outdoor advertising and a re-designed

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.