with ambush marketing during the last World Cup. Its 'Believe' packaging was designed to illustrate its ...
in revolutionising the snack category, by designing and patenting the brand's tall, lidded cardboard tube containers. Without his design brainwave, consumers may never have fallen for Procter Gamble's stacked, curved potato-based snacks. The Pringles tube achieved 'hero' design status because it struck a chord with US ...
designer Tinker Hatfield, who, inspired by the 'inside out' architecture of the Pompidou Centre in Paris ... . In an effort to reflect the original AirMax1 design inspiration, Nike asked agency partner AKQA to devise a ... -phase promotional plan designed to ignite word of mouth, achieve mass-market reach and sustain long-term interest ...
designed the product to be used by couples in established relationships. Subsequent press coverage picked ...
The company is conducting a wide-ranging pitch process with over 25 agencies that are currently providing experiential marketing, design, exhibitions, POS, merchandise and warehousing/fulfilment for Philips UK to formalise a new roster. Agencies invited to pitch for the business include The Field, Iris ...
of design agency FLB told Marketing: 'People don't understand where the discount brands fit with Tesco ...
, and which is designed to build brand equity, engage the shopper and lead him/her to make a purchase. It can ...
across art, film, sport, music and design. The carbonated drink made with 100% fruit juice was launched ...
nutritional snack for children with a packaging design targeting parents.
of an integrated drive designed to show that Staples' product offering extends beyond stationery. The retailer ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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