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Campaigns: Event - Successful lift-off for 42 Below vodka

that would target creative communities in media, music and design. Objectives: - To run high ... demographic. LDR provided creative direction on the design and build of a 42 Below bar, soundtrack ...

View From The Top: International Ambition

a germ of an idea dreamt up 18 months ago by a local fashion designer has grown into a booming ... population. Haider is adamant that Qibla is not designed to be anti-American, or anti-capitalist: 'Qibla ...

Pfizer in major bid to boost community ties

The appointment is designed to boost its relationships with, and reputation among, UK audiences such as the NHS, regulators and local communities. It comes as Pfizer, which makes drugs such as Viagra and cholesterol-buster Lipitor, plans further recruitment to a newly created UK CR team. Luker joins from ...

Voluntary Sector: Portman Group targets binge-drinking males

(pictured), designed to warn female drinkers that they are putting their personal safety at risk ...

Media Relations: Liz Cox promotes London presence

Liz Cox, a Bath-based luxury luggage and handbag designer, is challenging the Italian domination

Campaign: Rocola sells innovative shirt into press and TV - Consumer

full-page piece and Rocola design director Simon Foster was interviewed on Radio 5 Live. Richard ...

Healthcare: No-smoking area

designed to help smokers kick their habit. The Nicotine Replacement Therapy (NRT) category spans products ...

Campaign: Second Opinion

-industry perspective, the brand would have benefited from specific PR creatives designed to shift the focus onto facts ...

Campaign: Kalashnikov promotes own-brand vodka

that Kalashnikov, who fought in the Second World War, designed the rifle after being conscripted into Joseph Stalin ...

News Analysis: Brands tap into British faith groups

-food producer Rakusen's has used media relations and packaging design to communicate the benefits of its salt ... 2003 PR team in-house/Zero Design Strategy media relations focused on local radio in inner ... ; Scottish-based Zero Design provided planning, design and project-by-project support. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.