The car insurance brand said the activity is its biggest campaign to date. It breaks this week and runs until mid-September across national TV. The ad, created by Designate, refers to the success of the brand and the number of customers it has gained, with a voiceover that says: "Over 1,000 new customers a ...
Nodding dogs, elephants, sea captains and meerkats: insurance advertising has more than its fair share of characters designed to imprint themselves indelibly on our minds. In a low-interest category, where top-of-mind awareness is critical, a brand icon or jingle - or preferably both - appear to be must ...
Launched at this year s Cowes Week regatta, the film appears online as part of a national seeding campaign. The film captures an Olympic classes 49er race in which a Skandia Team GBR crew wins, and the footage is overlaid with graphics designed to explain the calculations behind the sailors decisions. ...
experience economy requires a new set of skills within agencies, moving from user interface design to social experience design. Unfortunately, this skillset isn't held by any one individual; it requires creative collaboration between a team comprising strategist, social media planner, technologist, user experience designer ...
anything at Saint, it's that with the right planning, small can become big - ie. if we design experiences ... fame among many. Design your campaign bottom-up. Be clear about the action you wish to create. Give ... Design Sensations". With a very limited budget, we went small and created the "Recode Decode" campaign ...
small things. How tiny adjustments to interface design or offers or copy may have unexpectedly large ... of coupon design. We suppose Duflo must feel the same way sometimes: when her economist colleagues ...
is talking the same "new world" vision. But only those designed to deliver it consistently (and painlessly ... from design to delivery, Amazon organizes data more nimbly with Mechanical Turk while Good Guide ...
sophisticated analysis." We're now in a world of 3D printing, of open source design, of incredibly rapid ...
on to all the brand equity, the design, aesthetics and intellectual property; the marque doesn't make its ...
with talented developers, designers, and platform specialists able to deliver on any assignment with no fears ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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