Adwatch (4 May) - Top 20 recall: Direct Line tries a new approach
04 May 2011 | by Kate Waters, Strategy Partner, Now
Nodding dogs, elephants, sea captains and meerkats: insurance advertising has more than its fair share of characters designed to imprint themselves indelibly on our minds. In a low-interest category, where top-of-mind awareness is critical, a brand icon or jingle - or preferably both - appear to be must ...



