Helen Edwards: Buy My Face's lesson in brand charm
14 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
. - To raise awareness for its Max Fresh Night toothpaste, Colgate designed the inside of takeaway pizza ...
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Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...
RBS-branded rugby app converts 50,000 downloads
21 Feb 2012 | by Daniel Farey-Jones
The free RBS 6 Nations Live Challenge app, designed to be used while watching the rugby tournament
The DIY creative brands
20 Jan 2012 | by Adam Woods
of us in the creative department, and within that we have a graphic design department, a digital design ...
RBS Insurance hires British Gas exec Vlemmiks ahead of sale
12 Jan 2012 | by Matthew Chapman
wider restructure of the senior management team, which was designed to give greater influence to brand ...
Marketing magazine revamps with new design, a picture cover and refreshed content
11 Jan 2012 | by Staff
this year. The revamp was a collaborative effort, involving all the Marketing team. Design changes were masterminded by Paul Harpin, Haymarket s design director and Carl Golsby, Marketing s art editor. ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
No country does pomp and ceremony quite like Britain. As Kate Middleton unveiled her intricately designed ... , senior marketers Keith Weed and Marc Mathieu outlined its 10-year plan, designed to 'enable marketers ...
What niche social networks can do for your brand
25 Nov 2011 | by Sarah Shearman
created a brief for agencies to help it design and build a strategy for engaging with consumers ...
Northern Rock sold to Virgin Money
17 Nov 2011 | by John Reynolds
-the-line acitivity in recent times, but this is set to change early next year. Its creative and design partners ...
Golfer Rory McIlroy fronts Santander savings campaign
03 Nov 2011 | by Alex Brownsell
at Santander, said: "[The product is] designed to give customers more control over their money at a time when ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
