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Post Office called to accounts

-Morley . Question of trust Now the brand has commenced a review of its design agency arrangements, stating ...

Brand in the news: Aegon

It takes time for a brand to become synonymous with a sporting event; it doesn't always sit comfortably at first. Carling Cup works well, but I still cringe at the airport to see the Tiger Woods/Accenture tie-up.

Branding: NS&I begins agency hunt

Financial-services provider National Savings and Investments (NS&I) is seeking a brand design

First Direct uses social networking to make banking personal again

,' she says. The social network was designed by digital agency MadeByPi. The launch will be supported ...

Cater Allen Private Bank targets rich clients with online campaign

Lewis Creative Consultants have designed a series of Flash animated banners to support the 'Better Together' campaign. The banners communicate the key message of the campaign using the classic combination of strawberries and cream. This serves to reinforce the idea and that when two already good entities simply come ...

The week in Marketing: 28 October 2008

London 2012 has kicked off its search for a creative agency to design its Olympic Games mascot ...

HSBC delays TV activity due to financial climate

to emphasising HSBC's positioning as a brand for aspirational, cosmopolitan consumers, the campaign is designed ...

Mark Ritson on Branding: Merging on the ridiculous

My wife comes from Tasmania, a weird and wonderful island off the southern tip of Australia. It has some of the slackest planning provisions in the Southern Hemisphere. As a result, when her friends there build their houses, they invariably do so without the input of an architect or interior designer ...

Barclaycard signals strategic shift with fresh logo

The financial services brand is also to phase out its Barclaycard Business brand as part of the shake-up. The new symbol, created by design agency The Brand Union, aims to convey a calm, confident exterior while being warm and vibrant on the inside. It has been designed to work better online than ...

Comparethemarket.com calls ad pitch

brand Moneysupermarket.com recently relaunched its shopping channel with a fresh design and enhanced ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.