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How to spot a digital PR specialist

balance of strategy, reputation management, campaign design and ongoing implementation ...

Location, location, location

University on our doorstep, we are never short of gifted PR, web or design graduates looking for jobs. The university is one of the most highly regarded in the UK, both for design and PR. London is only an hour ...

Innovation Future 5 - Blazing a comms trail

collaboratively with others. 3. AUDIENCE PARTICIPATION - Electrolux Design Lab - The Second Space Age ... to give a competition widespread appeal is worthy of praise indeed. The Electrolux Design Lab ... the boundaries of audience participation. A YouTube video by head designer Henrik Otto called for students ...

Tarnished brands

, the luxury designer's iconic check pattern became increasingly associated with 'chavs' and football hooligans ...

Do agencies need to change?

with the designers as well as account directors. In the GolinHarris model, I really like the idea that people can ...

Digital expansion boosts Next Fifteen

. During the year, it acquired Type 3, a web design company in London and San Francisco, which it merged ...

Client View - Nick Hindle, McDonald's: Managing the McFightback

,198 restaurants have been transformed by softer lighting, designer furniture and natural materials. Striking new ... way designed to build a picture of a new McDonald's. However, we were also being defensive about ...

Expanding markets: Focus - The global search for growth

Pendaries, Burson-Marsteller's chairman, design, digital and brands practice, says his agency is expecting ...

Merger and Acquisitions market primed for growth

to support it from digital assets to film, and design to copy, and need social media integrated ...

Rolls-Royce considers agency pitch in bid to boost corporate reputation

will not form part of the remit. This week Australian investigators concluded a design fault with the Rolls ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.