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NEWS: STOP PRESS

pounds 75,000 in annual fees. Design, software and multimedia outfits Me Company, SCET, Fortune City ...

NEWS: Novartis hands global account to Ruder Finn

by president Kathy Bloomgarden. She in turn reports to Walter von Wartburg, Novartis designated head ...

FOCUS: ADVERTORIALS; Securing write of way from editors

and newspapers PRODUCING THE PACKAGE: Who should put it together - PR agency, publishing house or design...and newspapers PRODUCING THE PACKAGE: Who should put it together - PR agency, publishing house or design ... , although a general design company is used to do some of the on- screen work and MGM buys the advertising ... agency and design company the answer? One choice is to turn to an advertorials specialist. PR ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.