to remove filtersHelen Edwards: How Samsung trumped Nokia
09 May 2012 | by Helen Edwards, PPA, Business columnist of the year
internal structures and sassier design propelled it with irresistible force to pre-eminence. Nuggets ...
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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands have expanded internationally by exploiting their reputation for quality, design, creativity and heritage, making them prime investment targets. Given their success has been built on these qualities ...
We'll Call You: Land Rover
02 May 2012
Evoque, designed by Victoria Beckham, would suit perfectly....Mktg Hi there. I am trying to find out more details about the Victoria Beckham-designed Range Rover. Is it on the market at the moment? Land Rover OK, I have heard about this. I think it is a ... -spec Range Rover that Victoria Beckham has designed. Land Rover OK, I can tell you there will be only ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...
Olympics and Diamond Jubilee fuel UK's rise as design nation
20 Apr 2012 | by Anna Richardson Taylor
Innovative design from UK stalwarts such as Dyson, Mini and Burberry is giving them an edge...The UK has been a world leader in design for decades. From the Mini Roadster to Vivienne Westwood and Apple's Jonathan Ive, British products and designers are noted for their innovation, creativity and a certain subversiveness. 'British design is in good health,' says Silas Amos, creative director ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
manufacturing in Sunderland and design in West London, is a factor more consumers now care about. 'We ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
later we added the other functions that associated with marketing market research, design as well ... advertising, digital, PR and design and in-store and organised the same way so they could be integrated ... to have skills in social, skills in search, skills in consumer understanding, design, advertising ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
and technology suppliers appear to have relatively few concerns that the social network might have designs ...
Unilever's Keith Weed: 'Marketing's at a crossroads'
05 Mar 2012 | by Arif Durrani
marketing officer concluded his address to industry leaders with a frank industry assessment, designed ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
Reed, managing director of consultancy and design agency Brandhouse, says that a lot of the mistakes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
