Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
and technology suppliers appear to have relatively few concerns that the social network might have designs ...
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Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
later we added the other functions that associated with marketing market research, design as well ... advertising, digital, PR and design and in-store and organised the same way so they could be integrated ... to have skills in social, skills in search, skills in consumer understanding, design, advertising ...
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
complete experience, with pinned tweets and improved designs. Daryl Fielding, vice ... of design. In fact, it has been more generous in the branding sense than Facebook ...
Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign
26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
, Aquamania and Family World. One of our TV ads now talks about Aquamania, so it was designed around that ...
Durex 'how in-sync are you?' by Euro RSCG London
19 Jan 2012
The campaign launches its latest product, Performax Intense, a condom designed to help couples be more in-sync during sex. The 50-second work will break on YouTube on 1 February, showcasing its "in-sync" properties by drawing on the insight at the heart of the campaign of "slowing him down and speeding her up ...
What niche social networks can do for your brand
25 Nov 2011 | by Sarah Shearman
created a brief for agencies to help it design and build a strategy for engaging with consumers ...
Halfords 'Christmas bikes' by DLKW Lowe
02 Nov 2011
The festive spot in the "that's helpful, that's Halfords" campaign is designed to encourage parents
The BR 200 July 2011: The web's most influential bloggers (1-50)
21 Jul 2011 | by Staff
11 Jaffe Juice 29517 12 Hicks Design 26348 ...
The BR 200 May 2011: The web's most influential bloggers (1-50)
18 May 2011 | by Staff
Jaffe Juice 29461 10 Hicks Design 25094 11 ...
Polo Ralph Lauren launches UK ecommerce site
14 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
The new website, ralphlauren.com , has been created and designed in-house by the company s ecommerce team. The site will offer consumers a UK destination to buy the clothes brand online. Previously, it was not possible to buy Ralph Lauren goods this way unless the customer had a US address ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
