Think BR: Brands that grow businesses
13 Feb 2012 | by Anastasia Kourovskaia
; they are for athletes only, designed "to support a community of athletes and to bring credibility to the sports ...
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Think BR: Why we are all so over Innocent
20 Feb 2012 | by Ben Branson
, a melee of quirky names, yummy language and witty, honest design. Naturally people find a way ... ! Clearly, design plays a big part in all of this, from the product through to the packaging, but so does ...
Think BR: Make sustainability the icing on your product's cake
06 Jan 2012 | by Jonathan Weeks and Laura Furniss
it needed to set a new company vision. It ran design thinking workshops which included work ... zero consumer waste go to landfills, and designing products to delight consumers while maximising ...
Think BR: Solving the superficiality of China's brand language
26 Oct 2011 | by Howard Milton
Together with their flags, most first world countries have an in-built sense of design which ... and Madison Avenue, has achieved a design style that Western designers yearn to equal, and lead the world in both graphic design and innovation. Chinese manufacturers realise they need better products ...
Aston Martin fends off Apple to be named coolest brand of 2011
28 Sep 2011 | by Arif Durrani
designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music ... Equipment 10 YouTube Online 11 Alexander McQueen Fashion/Designer 12 ... 14 Ray-Ban Fashion/Accessories, Jewellery, Watches 15 Chanel Fashion/Designer ...
The BR 200 July 2011: The web's most influential bloggers (1-50)
21 Jul 2011 | by Staff
11 Jaffe Juice 29517 12 Hicks Design 26348 ...
The BR 200 May 2011: The web's most influential bloggers (1-50)
18 May 2011 | by Staff
Jaffe Juice 29461 10 Hicks Design 25094 11 ...
Think BR: Addictive ergonomics
07 Jan 2011 | by Bic
Reinforcing brand values through design can ensure consumers want to repeat their product...Good product and packaging design embraces ergonomics to ensure that the consumer s interaction with the product is considered and offers functional benefits and advantages. But when the designer also applies ... in a positive manner - it s the way our opposing fingers and thumb are designed to work. The ratchet ...
CREATIVE STRATEGY: Dyson dirty their hands with advertising
30 Sep 2010 | by Simon Kershaw
Also, I should say that I ve nothing against "engineering" as the positioning for a brand. After all, BMW spent years, if not decades, propounding their belief in precisely how a car should be put together. But, and it is a big but, BMW translated their passion for automotive design ...
TGI Friday's targets customers with location-based technology
27 Sep 2010 | by Sarah Shearman
The "Make it a premiere night out" drive, designed by Initiative, will run on Mondays to Thursdays for two months. It will feature a range of mobile ad banners and promotional offers in local outlets and will use location-based technology and performance metrics on the highly targeted campaign. Alison ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
