Mark Kleinman on marketing and the City: The ins and outs of M&S
07 Apr 2009 | by Mark Kleinman
promotional work designed to emphasise value. However, the City has not adopted the same rose-tinted view ...
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Design Report: Planet Packaging
21 Apr 2010 | by Scott Billings
Marketers and designers face a tough challenge: to balance the need for 'green' packaging...about marketing and design, because businesses want to talk about sustainability and people want to see ... branding and then, for some, subsequent allegations of 'greenwashing'. Designers and marketers talk a ... director of packaging design group Jones Knowles Ritchie (JKR). 'I hope Kenco does very well, but I fear ...
Branding: Quash debuts hand spray
10 Feb 2009
The brand is positioning itself as 100% natural, moisturising and anti-ageing. The packaging and marketing for the product have been handled by Chaos Design. It comes in a lime-green slim spray-bottle, which carries the Quash logo - the letter Q in a heart motif. The spray is now available in WH Smith ...
Philips reviews UK agency arrangements
08 Dec 2008 | by Fiona Ramsay
The company is conducting a wide-ranging pitch process with over 25 agencies that are currently providing experiential marketing, design, exhibitions, POS, merchandise and warehousing/fulfilment for Philips UK to formalise a new roster. Agencies invited to pitch for the business include The Field, Iris ...
Xbox, Sky and BT Vision fight for digital home front
25 Nov 2008 | by Meg Carter
of research, design and customer technology Justin Fielder. To this end, Sky content can now be consumed ...
Vauxhall adds 'fashion' grille
25 Nov 2008 | by Staff
LONDON - Vauxhall is partnering with luxury menswear brand Simon Carter to design two special...The designer said he hoped to resurrect the grille badge, by giving the motoring accessory a contemporary twist. Only 150 editions of the two badges will be produced, priced at 39 each. The badges can be bought at Simon Carter's London and Manchester stores, and the designer's website. Insignia, which goes ...
Sony breaks animated Christmas TV campaign
24 Nov 2008 | by Fiona Ramsay
audio player, Rolly. The stop-frame animation campaign is designed to promote Sony's brand values ... , Gaming, Imaging and Service. Central to the campaign are newly-designed Sony Centre bags featuring the rainbow logo, designed to depict Sony as 'vibrant' in contrast to the negative feelings associated ...
Philips uses direct media to aim sex toy at mature consumers
18 Nov 2008 | by Joe Thomas
massagers are the first non-penetrative stimulators, with the unique selling point that they are 'designed ...
Car manufacturers face uphill battle to shift new cars
11 Nov 2008 | by Lucy Barrett
pushed design, performance, price and specifications. With the added need to promote efficiency and lower ...
The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
whole lingerie collection available online for the first time. Designed by agency Twenty Six, the site ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
