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Campaign: Research and girls give pillow sales a boost - Consumer

pillows on a regular basis, and ultimately boost pillow sales. Strategy and Plan The LAB designed ...

News Analysis: Ridicule to cool: the Skoda story

-manufactured cars in the UK. Skoda's unfashionable design, low cost and poor speed made it a low status symbol ... characteristics of a shopping trolley with a missing wheel'. It focused on upgrading the design of Skoda models ...

Mercedes set to reposition model

It will promote the car as ideal for families 'who want Mercedes-Benz quality in a smaller car', highlighting safety features and price. Regional business and lifestyle press, and national consumer, design and style magazines, will be targeted. Paratus is the first agency to win a place on Mercedes-Benz's new ...

Healthcare Survey: Marketing Medicines

the freedom to work with other practice staff to design services to meet local patient needs. This is expected ...

Campaign: Healthcare PR - Durex adds weight to National Condom Week

to design the official poster for the event, based around the theme 'Get it on for National Condom Week'. The winning poster, designed by two sixth-form students, was produced as part of a resource pack ...

Healthcare: How to cut drug waste

in to MAP at a time convenient to them. Patients are also sent monthly newsletters designed to consolidate ...

PRWEEK AWARDS 2003: Specialist & Technique - Winner - Waking up to Narcolepsy - Cephalon Europe; Sante Communications

TV. A new service for broadcasters, it was designed to enhance the visibility of UK research ...

CAMPAIGNS: Campaign for healthy feet measures up - Consumer Health

the benefits of getting feet in shape for summer's strappy shoes, a pair of handmade Jimmy Choo designer ...

Healthcare: Educating GPs

Sharp & Dohme, has launched a software product called Contract Manager, which is designed to help co ... that represents over 90 per cent of PCTs, to publish a guide called Designing People Centred Services ...

INTERNATIONAL: Barr brings in CSI to handle launch for contraceptive

and post-launch PR for Seasonale Extended-Cycle, a new oral contraceptive that is designed to reduce

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.