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SEAT looks to make 'virtue' of Spanish origins with new strategy

The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...

Audi 'the swan' by BBH

as a pioneer of aerodynamic design.

VW Beetle 'hitchhike with a like' by Tribal DDB Amsterdam

In the game, there are 64 characters driving 64 uniquely designed Beetles. Each of the 265 rides bring surprising stories and outcomes, and there are opportunities to earn extra points, unlock prizes and discover originally composed music tracks. ...

The Run To Global 'the run to Monaco' by WCRS

The rally will take place between 23rd and 27th May and will be led by two recent Formula 1 World Champions leaving from Hampton Court Palace. It culminates in the arrival at the 2012 Monaco Grand Prix. WCRS have designed a campaign of four print and digital executions inspired by classic rally and travel ...

The Red Brick Road wins £8m Suzuki account

major ad campaign, "designed for life", for its new Swift car marque. ...

Pitch Update

and the7stars pitch against the Kent-based incumbent, Media By Design, part of the full-service agency ...

Mini 'The Jonathan Ross Show idents' by WCRS

WCRS has also combined each ident to create a seamless 80-second "super ident", designed to run online at mini.co.uk/getmorein. ...

DCH lands £15m Alfa Romeo and Chrysler UK ad account

will highlight Alfa Romeo's passion for style and design, as well as its commitment to engineering excellence. ...

Hyundai 'iPark app' by Y&R Interactive Tel Aviv

The app, by Y R Interactive Tel Aviv, is designed to help drivers park their car, remember where they left it and find the nearest Hyundai service centres. ...

Honda 'many roads to zero emissions' by Wieden & Kennedy London

Honda's ambition is to cause no harm to the environment. W K, in collaboration with the Belgian designer Sebastien Wierinck, created a visual representation of this aim for the motor show. Wierinck created a series of pipes that are connected to one of the focal points, "The Dream House", a place where ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.