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SEAT looks to make 'virtue' of Spanish origins with new strategy

The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...

Suzuki appoints the7stars to £6m media account

'Designed For Life' campaign for the Swift model. According to The Society of Motor Manufacturers ...

The Red Brick Road wins £8m Suzuki account

major ad campaign, "designed for life", for its new Swift car marque. ...

Carat lands $3 billion global GM media

designed our organization for convergence and globalization. We have a clearly differentiated operating ...

Pitch Update

and the7stars pitch against the Kent-based incumbent, Media By Design, part of the full-service agency ...

DCH lands £15m Alfa Romeo and Chrysler UK ad account

will highlight Alfa Romeo's passion for style and design, as well as its commitment to engineering excellence. ...

Suzuki kick-starts contest for £10m account

for motorcycles. Last year, Suzuki launched a major ad campaign, "designed for life", for its new Swift car ...

Saab puts £70m global ad task up for pitch

the brand s heritage and associate the marquee with good design. The campaign was the first marketing push ...

Jaguar backs England 2018 World Cup bid

are synonymous with design, quality and excellence. "They are dedicated to providing first-class vehicles ...

Telstar New Media Wins Citroen Account

pitch to design the Citroen "motability" Website.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.