to remove filtersBrand Health Check: Honda
14 Apr 2010 | by Jeremy Lee
to the competition? REMEDY - Emulate BMW, Audi and Peugeot - all have invested in strong vehicle design and a ...
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Profile: Making his marque
20 Apr 2010 | by Alex Brownsell
, great design, and an extraordinary interior. The work of the communication is to take one of those ... the content online to a website designed by digital agency Razorfish. 'There is a commitment to video as a ... of neutrality, we shouldn't wear the clothing of the environmental movement,' he says. Through a mix of design ...
Mark Ritson on Branding: Toyota's structural flaw
24 Feb 2010 | by Mark Ritson
This week Toyota's Japanese president, Akio Toyoda, will face a US-style dressing down when he appears before a Congressional hearing in Washington DC. However, irrespective of how well Toyoda answers his critics, and even if all Toyota's design flaws are remedied, its problems are only beginning ...
The Work
08 Feb 2010
designer Tinker Hatfield, who, inspired by the 'inside out' architecture of the Pompidou Centre in Paris ... . In an effort to reflect the original AirMax1 design inspiration, Nike asked agency partner AKQA to devise a ... -phase promotional plan designed to ignite word of mouth, achieve mass-market reach and sustain long-term interest ...
Ford Ka targets youth audience as they 'have fewer credit problems'
09 Dec 2008 | by Joe Thomas
Ford is putting mobile marketing at the heart of a campaign designed to attract young drivers...in three designs. Users, by moving their phone at a particular angle will reveal a URL: GoFindIt ...
Car marques plot low-cost ranges
02 Dec 2008 | by Alex Brownsell
purchase based on how much money they have in their pocket,' he said. Simon Moriarty, studio design ...
Vauxhall adds 'fashion' grille
25 Nov 2008 | by Staff
LONDON - Vauxhall is partnering with luxury menswear brand Simon Carter to design two special...The designer said he hoped to resurrect the grille badge, by giving the motoring accessory a contemporary twist. Only 150 editions of the two badges will be produced, priced at 39 each. The badges can be bought at Simon Carter's London and Manchester stores, and the designer's website. Insignia, which goes ...
Car manufacturers face uphill battle to shift new cars
11 Nov 2008 | by Lucy Barrett
pushed design, performance, price and specifications. With the added need to promote efficiency and lower ...
The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
whole lingerie collection available online for the first time. Designed by agency Twenty Six, the site ...
Hyundai and Kia to develop separate identities
04 Nov 2008 | by Alex Brownsell
] is looking to be design-led and fun, as seen with new cars such as Pro_cee'd and Soul, whereas Hyundai ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
