Marketing's top five Jubilee initiatives
08 May 2012 | by John Reynolds
the first Coco the Monkey design for Coco Pops and the original Snap, Crackle and Pop characters on Rice ...
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Haymarket Network relaunches Jaguar Magazine iPad app
11 May 2012 | by Staff
exclusive videos of a full-size clay model being destroyed by axe-wielding designers and see the bulletproof ...
We'll Call You: Land Rover
02 May 2012
Evoque, designed by Victoria Beckham, would suit perfectly....Mktg Hi there. I am trying to find out more details about the Victoria Beckham-designed Range Rover. Is it on the market at the moment? Land Rover OK, I have heard about this. I think it is a ... -spec Range Rover that Victoria Beckham has designed. Land Rover OK, I can tell you there will be only ...
Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
experimental aerodynamic design transforms into a modern-day Audi A5. I can't remember the last time I ... the evolution of design as well as engineering. It is no easy task maintaining a long-term brand strategy ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
manufacturing in Sunderland and design in West London, is a factor more consumers now care about. 'We ...
Audi presents brand manifesto in global campaign
18 Apr 2012 | by Alex Brownsell
to the early days of the brand in the 1920s, depicting Audi as a "design pioneer". Audi UK marketing ...
Toyota launches YouTube car configurator
17 Apr 2012 | by Emma Powell
The video-based car configurator , which Saatchi Saatchi claims is the only one of its kind, is aimed at a new generation of digitally active customers preparing to buy their first car. It has been designed to tap into the "social shopping" habits of the Prius C's core demographic of city dwelling ...
SEAT looks to make 'virtue' of Spanish origins with new strategy
17 Apr 2012 | by Alex Brownsell
The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...
Peugeot targets younger drivers with YouTube push
16 Apr 2012 | by Alex Brownsell
interior design of the vehicle, which is deceptively spacious." The Peugeot 208 goes on sale in the UK ...
Honda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
in print, outdoor and digital activity. A Civic smartphone app, designed by Nexus/H, allowed potential ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
