Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
reality. The 'What Do You Want to Achieve?' campaign was created by SKV Communications and is designed ...
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Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ...
Tech: Nike rediscovers its leadership position with FuelBands
23 Mar 2012 | by John V Willshere
to fuse product and marketing for years. For instance, NIKEiD, a platform that enables users to design ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
-and-coming fashion designers. 2 - Failing to use media in the right way Brands can be guilty of losing sight ... for itself through advertising, but adds: 'It is not designed to make a sale; it is not just a fancy form ...
Topshop live streams Fashion Week shows via iPhone
20 Feb 2012 | by Daniel Farey-Jones
The sequence of seven shows started yesterday and will run through to tomorrow evening (21 February). In addition to the live streaming, users can also access additional content through QR codes printed in store windows, on the tags of Newgen designer T-shirts, and in the Topshop newspaper ...
Think BR: Luxury brands and the social media dilemma
20 Dec 2011 | by Jane Simmonds
, writes Jane Simmonds, managing partner of Conran Design Group...., with no fewer than 40 designers at New York Fashion Week streaming live videos of their shows online ... shirt, rate other users styles, and purchase their customised designs. Engagement and improved ... the threshold. Jane Simmonds, managing partner of Conran Design Group and founder member of Havas Design+ ...
Wonderbra takes the plunge with bungee jump stunt
07 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by Iris, targets women aged 18 to 25 who are fashion conscious and who will wear the latest seasonal trend of dresses with plunging necklines, which the new Wonderbra is designed to accommodate. The campaign launches today (7 December) with a live event, in which Wonderbra fans ...
Cheryl Cole launches debut shoe collection
07 Dec 2011 | by Nicola Clark
Cheryl Cole has unveiled her first foray into fashion designing with the launch of a shoe...engaged at every stage of the design process, even creating names for individual styles. And she ...
Maxus picks up online media account for Bench clothing
01 Dec 2011 | by Mark Banham
-shirt brand, with designs influenced by street culture. The brand has since expanded into jeans, jackets ...
What niche social networks can do for your brand
25 Nov 2011 | by Sarah Shearman
created a brief for agencies to help it design and build a strategy for engaging with consumers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
