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Burberry boosts digital approach with interactive campaign

. He believes the company is now "as much a media-content company as a design company". Recent digital ...

Adidas 'take the stage' by Sid Lee

as the fictional comedian Keith Lemon and the musician Example, in a new campaign designed to identify, nurture...The Adidas marketing director Nick Craggs said: "Our new 'take the stage' campaign is designed to showcase London but also the talent that exists within Great Britain. "Adidas is providing young people across Britain once-in-a-lifetime opportunities that could change their lives. We feel the campaign is a ...

Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

". He said: "Our new 'Take The Stage' campaign is designed to showcase London, but also the talent ...

Bourjois taps into London Fashion Week

advice, backstage London Fashion Week news and interviews with fashion designers. The boutique ...

Alfred Dunhill launches Olympian campaign

Designer menswear brand Alfred Dunhill is celebrating the 2012 Olympics being held in its home city

Wonderbra takes the plunge with bungee jump stunt

The campaign, created by Iris, targets women aged 18 to 25 who are fashion conscious and who will wear the latest seasonal trend of dresses with plunging necklines, which the new Wonderbra is designed to accommodate. The campaign launches today (7 December) with a live event, in which Wonderbra fans ...

Harvey Nichols 'walk of shame' by DDB UK

The online film by DDB UK aims to show how women can avoid the embarrassing walk home after spending the night at someone else's house by shopping at Harvey Nichols. The spot is designed to show how the retailer has "everything you need to walk home with your glamorous head held high" and avoid ...

Pretty Polly 'pow' by BMB

The campaign, which promotes designs by Henry Holland's fashion label House of Holland for the Pretty Polly collection, sees a return to outdoor for the brand. It will run for six months in fashion press and on big billboards across the country. There will also be online elements to this campaign ...

Debenhams 'life made fabulous' by JWT London

Debenhams has unveiled its autumn/winter brand campaign, which focuses on its designer range....Created by JWT London, the activity spans TV, press, online and in-store. The TV ad shows designers such as John Rocha and Henry Holland in their studios. ...

Jigsaw takes on rivals in first major ad drive

. All Jigsaw shops have a unique style and layout, with each store creation led by a different designer ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.