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to remove filtersMcDonald's unveils bold new packaging as makeover continues apace
04 Nov 2008 | by Gemma Charles
The 'McMakeover' project continues apace as McDonald's this week unveils a global packaging design ... of our journey', following its store refurbishment programme, and is designed to build the concept ... Lawrence, design director at Elmwood, adds: 'For me, the earthier colour ways work well and it's good ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
